Why SEO? What's the purpose? and some search engine facts

Why you need seo and what was the purpose of seo, facts about search engine and search engine result pages.

An anticipated outcome that is intended from SEO is to address a business presence to search engines in World Wide Web so that it can refer someone who is searching for information, service or product that a website is providing or offering, what they are looking for in order to subscribe or to purchase. Creating or making a website worthful for users as well as for search engines will build a reputation for a business & a website in online by search engines through their reference. When I say reference I mean SERP (Search Engine Result Page) through which search engines will refer those x number of prospects to the website and so these x number of prospects will become a x number of customers or subscribers and then this x number of customers or subscribers will lead business to x number of profits which is obviously the goal of a business.

A web search engine is designed to search for information on the World Wide Web and to present it to the users who have asked for its assistance in finding the information, search engines search the World Wide Web based on the query given by the users and then these found results will be showcased to the users as a list often referred to as search engine results pages (SERPs). The information may consist of web pages, images, information and other types of files. Search engines determine the rank of a website by nature, value, quality, ability and extent in order to position a website in its result pages.

A first page position in search engine result pages is more than just a vanity request. A first page position is worth a lot and the very top position (First Position) on search engine’s first page is worth even more. Listed below are some search engine facts that will explain why getting a top position on search engines is vital.

Some search engine facts for your reference:

  • 93% of consumer’s worldwide use search engines to find and access websites. (Source: Forrester Research)
  • 57% of internet users search the web every day and 46% of those searches are for product information or services. (Source: SRI)
  • Attracting a loyal audience to your website is best achieved through top search engine listings. (Source: Forrester Research Media Field Study)
  • 85% of qualified Internet traffic is driven through search engines, however 75% of search engine users never scroll past the first page of results. (Source: Seventh WWW User Survey - Georgia Institute of Technology)
  • Users looking for products on-line are far more likely to type the product name into a search engine (28%) rather than go into an engine's "shopping" channel (5%) or click on banner ads (4%) (Source: March 2001 Jupiter Media Metrix and NPD)

Search Engines facts and full historical timeline chart - Image Credits to Infographic
Google has been determined to be the most helpful and successful search engine in World Wide Web. Obviously, Google is the leader among search engines.  Getting a first page position in Google is what millions run after. Websites which find themselves on the top spot of Google’s first page get almost 35% of the traffic for a given or searched query. Websites at positions two through to five received, collectively, another 35% and the remaining five contestants on Google’s first page split 30% of the remaining traffic amongst them for a given or searched query.

This huge difference between the top position on Google’s first page and the rest shows a lot about human psychology and online buyer perception. It also shows why there is simply so much competition to get on Google’s first page and then not just stay there but climb to the very top spot on it.



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SEM Expert Arun | Search Marketing Blog: Why SEO? What's the purpose? and some search engine facts
Why SEO? What's the purpose? and some search engine facts
Why you need seo and what was the purpose of seo, facts about search engine and search engine result pages.
SEM Expert Arun | Search Marketing Blog
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