Keyword research is brainstorming and creating a list of keywords & keyword phrases which are nearly equal to the meaning of your desired Keyword which can help you in increasing the conversion rate of your website.
Keyword research is brainstorming and creating a list of keywords & keyword phrases which are nearly equal to the meaning of your desired Keyword which can help you in increasing the conversion rate of your website. You need to research for this keyword phrases so that you can optimize your website to show up in the top positions on search engine result pages (also referred a SERP) when users or potential customers who are searching for you or your organization or product or services that you offer.
Without researching, you will not be able to identify what Keyword or Keyword Phrases are your potential customers using to search for you in search engines and without having listed for your desired Keywords & Keyword Phrases in search engine's databases, you lose the opportunity to attract every single user who might be a potential customer of yours.
What if an online store wishes to attract customers who are willing to shop online and they have optimized their website only for keyword phrases like "online shop", "online store" etc. and haven't optimized the website for actual Keyword phrases that are used by customers to search for an online shop. Their website might be showing up in SERP's for their brand names and for keyword phrases like "Online Store" or "Online Shop", but will the website show up for Keyword phrases with local searches like "Online Store in India" or "Online Shop in India", I would disagree, because the website haven't optimized for local searchers it's been optimized for generic search phrases.
Although the search volume for generic search phrases are high, do you think the conversion rate for these search phrases will also be high? No, the local search phrases with specific terms related to users desired Keyword is what increases the conversion rate. So, it’s clear that without doing keyword research you won't be able to attract your potential market efficiently.
Now that you have understood why you need to do keyword research, I would like you to proceed read how to do manual keyword research for your website.
Without researching, you will not be able to identify what Keyword or Keyword Phrases are your potential customers using to search for you in search engines and without having listed for your desired Keywords & Keyword Phrases in search engine's databases, you lose the opportunity to attract every single user who might be a potential customer of yours.
What if an online store wishes to attract customers who are willing to shop online and they have optimized their website only for keyword phrases like "online shop", "online store" etc. and haven't optimized the website for actual Keyword phrases that are used by customers to search for an online shop. Their website might be showing up in SERP's for their brand names and for keyword phrases like "Online Store" or "Online Shop", but will the website show up for Keyword phrases with local searches like "Online Store in India" or "Online Shop in India", I would disagree, because the website haven't optimized for local searchers it's been optimized for generic search phrases.
Although the search volume for generic search phrases are high, do you think the conversion rate for these search phrases will also be high? No, the local search phrases with specific terms related to users desired Keyword is what increases the conversion rate. So, it’s clear that without doing keyword research you won't be able to attract your potential market efficiently.
Now that you have understood why you need to do keyword research, I would like you to proceed read how to do manual keyword research for your website.
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